Windows Phone 7
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One minute they’re claiming that you need their smartphone if you want a comprehensive and dynamic gaming experience, the next they’re saying they’re the only ones who can provide a rich and engaging e-reading experience. And then they’re claiming that you must have their smartphone if you’re looking for the hottest apps.
Here are some examples of smartphone companies making exaggerated claims in their ads:
Of course there are other examples of smartphone companies' ads making exaggerated claims. We just wanted to share a few. There are more suggestions in the materials files. You can find more if you look.
The Windows Phone 7 can do all of these things and more. Some say the Windows Phone 7 can do them more gracefully. But advertisements are implying that their product is the only smartphone that can provide full features.
What do you think about this? Are these smartphone companies being straightforward?
Take a look at the ads in the above examples, or find other examples of smartphone companies making exaggerated claims in ads. Create a video that parodies one of the smartphone company’s ads, mimicking the voice, tone & feel of the original ad. Use a Windows Phone 7 in your video in place of the ad you’re parodying, and demonstrate how Windows Phone 7 provides the feature or app that the original ad is claiming to provide exclusively.
Below is a list of links to demonstrations of different Windows Phone 7 features. The demonstrations can help you show why other smartphone companies are wrong in claiming that you have to have their device to get the best features and apps.
Somewhere in your video, this tagline must be said:
“If you don’t have a Windows Phone 7, here’s what you are missing” Have fun with this – take your video beyond the constraints of the parody to show why Windows Phone 7 is the better choice of Smartphone.
All music, images, video footage and other content must be either originally produced by the Zooppa member submitting the video, or written permissions must be provided by the copyright owner. Written permissions must include the right for the Zooppa member to use the content commercially. Likewise, it is the responsibility of the filmmaker to ensure that all written permissions are provided for use of actors' likenesses.
- Of course you should promote your videos by asking your friends and family to come to Zooppa to view and vote on your video, but please do not post your video any place beyond Zooppa.
Zooppa reserves the right to withhold eligibility for prizes for filmmakers who post their videos on sites beyond Zooppa.
Somewhere in your video, this tagline must be said:
“If you don’t have a Windows Phone 7, here’s what you are missing”
You must be a Zooppa member to participate in this contest.
ABOUT THIS CONTEST
The smartphone category is more crowded and competitive than ever. Companies are making exaggerated claims left and right as to why their phone or platform is the greatest – stoking a war of words and claims that is getting unreasonable. Don’t let these companies push you around!One minute they’re claiming that you need their smartphone if you want a comprehensive and dynamic gaming experience, the next they’re saying they’re the only ones who can provide a rich and engaging e-reading experience. And then they’re claiming that you must have their smartphone if you’re looking for the hottest apps.
Here are some examples of smartphone companies making exaggerated claims in their ads:
Of course there are other examples of smartphone companies' ads making exaggerated claims. We just wanted to share a few. There are more suggestions in the materials files. You can find more if you look.
The Windows Phone 7 can do all of these things and more. Some say the Windows Phone 7 can do them more gracefully. But advertisements are implying that their product is the only smartphone that can provide full features.
What do you think about this? Are these smartphone companies being straightforward?
YOUR MISSION
Create a video, up to 30 seconds long, reflecting how you feel about smartphone companies pushing you around with these exaggerated claims.Take a look at the ads in the above examples, or find other examples of smartphone companies making exaggerated claims in ads. Create a video that parodies one of the smartphone company’s ads, mimicking the voice, tone & feel of the original ad. Use a Windows Phone 7 in your video in place of the ad you’re parodying, and demonstrate how Windows Phone 7 provides the feature or app that the original ad is claiming to provide exclusively.
Below is a list of links to demonstrations of different Windows Phone 7 features. The demonstrations can help you show why other smartphone companies are wrong in claiming that you have to have their device to get the best features and apps.
- Xbox live on Windows Phone 7
- Kindle on Windows Phone 7
- Windows Phone App Marketplace
- Live Tiles user interface
- Zune Pass
- Facebook Social Integration
Somewhere in your video, this tagline must be said:
“If you don’t have a Windows Phone 7, here’s what you are missing” Have fun with this – take your video beyond the constraints of the parody to show why Windows Phone 7 is the better choice of Smartphone.
All music, images, video footage and other content must be either originally produced by the Zooppa member submitting the video, or written permissions must be provided by the copyright owner. Written permissions must include the right for the Zooppa member to use the content commercially. Likewise, it is the responsibility of the filmmaker to ensure that all written permissions are provided for use of actors' likenesses.
REQUIREMENTS
- It’s OK to show Windows Phone logos, but don’t show any competitive smartphone company or product logos, or mention any competitive smartphone companies or products by name
- Do not show any phone manufacturer branding or wireless carrier branding (you may have to get clever with the way you capture your footage, or you may have to get tricky in the editing room)
- Do not use any footage from the competitive smartphone company ads
- All video footage, images & audio in your ads must be created by you, or you must have proper permission to use the footage, images or audio in a commercial venture
- Videos must be 30 seconds or less
- Of course you should promote your videos by asking your friends and family to come to Zooppa to view and vote on your video, but please do not post your video any place beyond Zooppa.
Zooppa reserves the right to withhold eligibility for prizes for filmmakers who post their videos on sites beyond Zooppa.
Somewhere in your video, this tagline must be said:
“If you don’t have a Windows Phone 7, here’s what you are missing”
Questions? comments? Just want to talk about the Windows Phone 7 Competition?
Check out the Windows Phone 7 Forum Thread.Special terms for this contest
Don't let smartphone companies push you around. Smartphones are making some wild claims about their devices, and Windows Phone wants to know what you think about it. Windows Phone 7 is holding a video competition on Zooppa.com with $15,000 in awards.
To ensure that your entry is eligible, see the rules. See all contest awards.
