Show us your WhoopAss move

WhoopAss is not your typical energy drink. Unlike other energy drinks, WhoopAss replenishes fluids, carbohydrates and sodium lost during exercise, so that you can recover and continue to be a badass.

Everytime he is in the ring , UFC Mixed Martial Arts Fighter Ryan “Darth” Bader opens a can of WhoopAss.

Ryan opens up a can before stepping into the UFC octagon to defend his 12-0 UFC record,. Ryan opens a can when he’s studying to learn new Brazilian jiu-jitsu moves. Ryan opens a can when he’s organizing all his mixed martial arts trophies in his garage. Ryan even opens a can when he’s scheduled to be a celebrity guest on a game show.

OK, so maybe you don’t normally have to be a celebrity guest on a game show. Or step into a UFC octagon. But you know what it means to want to be at your best – to be ready to give all you have – to open up a can of WhoopAss!

YOUR MISSION

What situations do you find yourself in which require you to be at your best? When are you in a position that requires you to give it your all? In short, when do you need to open up a can of WhoopAss?

Show us the situation in which you’re in need of a can of WhoopAss, and show us your WhoopAss move!

Create a 30-second video that depicts a situation when a person is in serious need of a can of WhoopAss, and the effect that opening that can has on the situation.

TARGET AUDIENCE

The target audience for WhoopAss is 18-34 years-old and skews male, though WhoopAss definitely has its female devotees.

A WhoopAss drinker takes life by the horns, is physically active and appreciates a product that can help them recover. Someone who stays out late and then wakes up at the crack of dawn. A person who drinks WhoopAss will push their bodies to the limits!

AWARDS

Jones Soda Co. is offering $5,000 in cash prizes, cases of Personalized Jones Soda, and a whole ‘lotta WhoopAss! Additionally, (for U.S. Residents only) Ryan “Darth” Bader will pick one entry to win a spot on the Jones RV Road Trip from Phoenix to Austin arriving just in time for the SXSW Interactive Festival on March 11, 2011! Trip will include the following:

• Airfare from the winner’s hometown to Phoenix, AZ
• RV Road Trip from Phoenix, AZ to Austin, TX
• One night accommodations in Phoenix, AZ*
• One night accommodations in El Paso, TX*
• All meals on the RV Road Trip
• All the WhoopAss and Jones Soda you can drink on the RV Road Trip
• One night accommodations in Austin, TX*
• Airfare from Austin back to the winner’s hometown

*excluding the mini bar!

Prize Breakdown:

Ryan “Darth” Bader Prize: Ryan will choose the winner of the Jones RV Road Trip prize package.
1st Place: $2,500 + Case of WhoopAss + Case of Personalized Jones Soda
2nd Place: $750 + Case of WhoopAss + Case of Personalized Jones Soda
3rd Place: $500 + Case of WhoopAss + Case of Personalized Jones Soda
4th Place: $350 + Case of WhoopAss + Case of Personalized Jones Soda
5th – 7th Place: $200 + Case of WhoopAss + Case of Personalized Jones Soda
8th – 10th Place: $100 + Case of WhoopAss + Case of Personalized Jones Soda
11th – 20th Place: Case of WhoopAss + Case of Personalized Jones Soda


Jones will choose the 1st through 10th place finishers, Zooppa staff will choose 11th through 20th place, and Ryan will choose one winner from any of the contest videos for the Trip to SXSW.

Visit the WhoopAss Website to find out more information.

Questions? comments? Just want to talk about the WhoopAss contest?

Check out the WhoopAss Forum Thread.

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