Easy Pillsbury Crescent Meals

We at Pillsbury are thrilled to invite the Zooppa community to be a part of the Pillsbury advertising legacy by creating our next television ad for Crescent Rolls!

Busy moms use Pillsbury Crescent Rolls to create fun and delicious meals that the whole family loves. With Crescent Rolls, dinner is fast and easy to make. Even the kids can get involved.

We’re calling this campaign Easy Pillsbury Crescent Meals, because Crescent Rolls can be used as the foundation for many easy kid-pleasing meals. And the #1 Pillsbury Crescent Meal that families love is the Crescent Dog.

Crescent Dogs are hot dogs with cheese wrapped in warm, flaky Pillsbury Crescent Rolls, baked in the oven. When mom makes Crescent Dogs, which are much better than a regular hot dog, kids love them and mom is a hero!

Your Mission

We want you to create 15-second commercials for our Easy Pillsbury Crescent Meals campaign.

Your ads should inspire busy moms to make great meals like the Crescent Dog by using Crescent Rolls. With Crescent Rolls it’s easy, fast, and fun, to make a family meal with just 3 basic ingredients!

We’ve included food shots and (Pillsbury Doughboy!!!) animations in the materials files that you can use in your commercial. Feel free to use your own food photos & footage.

In the brief files, you can find examples of past Pillsbury ads for inspiration. You may not use footage from these ads in your commercials.

Requirements

Entrants must be 18 years or older, and must be U.S. residents.

Your ad should focus on the idea of easy Crescent Roll Meals rather than just the Crescent Dog itself. Emphasize how easy it is for mom and how happy kids will be.

The tone and personality of your ad should be warm, helpful and delightful.

Your 15 second ad should include:

• Shots of a "Crescent Original" package
• Mom as a character, either in the ad or implied
• Food shots of a Crescent Dog
• An end slate with:
1. The Pillsbury Doughboy (in materials files)
2. The package (in materials files)
3. The link: PillsburyCrescents.com
• You must have any actors sign the model release included in the materials files

Video Specifications

Pillsbury is looking for ‘ready for TV’ video. This is quite a bit different from online video in terms of quality:

• The video must be shot in HD
• The video must be exactly 15 seconds in length
• The video must be shot in a 16:9 aspect ratio
• All videos must have ‘broadcast safe color.’ You can turn on ‘Broadcast safe color’ in most editing programs. This is to comply with national broadcast standards
• Use a tripod when shooting, unless shaky video is intended
• Capture high quality sound. Pay special attention to background noises while filming; make sure that recorded audio is clean and clear
• Use adequate lighting. Grainy video is not acceptable
• Only use music that you have created yourself (using Garageband, Apple Loops, your own instruments etc.) or music that you have purchased a commercial license for
• Submissions with incorrect grammar or spelling will be rejected at Zooppa’s discretion

Final Cut Pro Broadcast Safe Colors

Adobe After Effects Broadcast Safe Colors

*Winners are required to send in original video, audio and project files in case modifications need to be made before broadcast.

What You Should Not Do

Do not change or recreate the animation of the Pillsbury Doughboy, or change the sound of the giggle.

Do not make the ad specific to a certain season.

Do not include more than 5 actors.

Do not use footage from the example ads in the brief files.

Note

This competition has slightly different terms from a regular Zooppa competition:
Please do not post your videos anywhere but on Zooppa

Ownership

You hereby grant to General Mills, Inc (Sponsor) all right, title, and interest, in and to, the Content, including but not limited to the copyrights and renewal copyrights thereon. At General Mills, Inc’s request, you agree to take, at Sponsor's expense, any further action (including, without limitation, execution of affidavits and other documents) reasonably requested by Sponsor to effect, perfect or confirm Sponsor’s ownership rights granted in this Agreement.

Questions? Comments? Just want to talk about the Pillsbury Contest?

Check out the Pillsbury Forum Thread


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