Dear Zooppers,

As you know, Italian shoes are known throughout the world for their unmatched quality and style. ANCI, the Italian Footwear Manufacturers' Association, which includes more than 750 Italian companies, has chosen the slogan “I Love Italian Shoes” to symbolize the excellence of Italian shoe factories.

For this new competition, we ask you to focus on this concept: “I Love Italian Shoes”. It means quality, innovation, and it’s a link to the cultural and historical values that mark the Italian fashion and way of life. Made using only the finest materials, stylish design, and handcrafted production, Italian shoes are chosen by the most discerning shoe buyers. They may cost more, but the product is exceptional.

Alright Zooppers, now is your time! How would you represent the “Made in Italy” values? We want you to make a creative video that conveys the concept of Italian shoemaking excellence through its values, but also through your values. Use fresh ideas, fashion, and language to create an engaging and compelling video. ANCI is putting up 4000 Zoop$ for the best works!

This time, the contest is very special: “I Love Italian Shoes” will be launched on both the Italian and USA platforms at the same time. Both the communities will be challenged with this brand. In fact, we’re talking to young Italian people, but also to the new users from France, Germany, USA, Russia and UK--places where a majority of Italian shoes are exported. Invite your friends coming from these countries and help us to understand how they perceive Italian shoes! This is a world-wide contest. Only contributions and comments in English will be accepted.

Zooppers, the gauntlet has been cast! The contest will run through February the 26th and will close at 11.59 PM Rome Time Zone (2.59 PM Pacific Time USA & Canada).