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ABOUT THE BUICK HUMAN HIGHLIGHT REEL COMPETITION

NCAA athletics are about more than sports. The men and women who compete in National Collegiate Athletic Association (NCAA) sports are more than athletes. They are students. They are role models. They are leaders.

It isn’t the wins or losses that defines a scholar athlete’s experience. It isn’t the championships, or even the great plays. It’s being a part of something greater than yourself. It’s sacrificing short-term pleasures for long-term goals. It’s the discovery of the never-ending quest to realize your true potential. And it’s taking what you’ve learned from the classroom and the field, and bringing it back to your community.

Buick is proud to support collegiate athletics, and now they want you to help them celebrate the amazing human achievement that is inseparable from NCAA athletics.

Note: This competition has a $5,000 Early Entry Prize. Early Entry period ends March 30, 2011. See below for details

YOUR MISSION

Buick wants you to make your own film about the NCAA athletic experience. Find a former NCAA athlete, and tell their story in a mini-documentary, up to 60 seconds long (closing animation is 6 seconds long, so max total length of your film should be 54 seconds).

Each film should include 2 essential parts:

Part I - An experience, either on, or off the field, which occurred during NCAA scholar/athlete period. This experience, or collection of experiences, shaped the scholar/athlete, making a lasting positive impression on the individual.

Part II – As a result of that experience, an action was taken. Either while in college, or after, the individual made something happen that positively impacted their community, or another individual.

A former NCAA athlete must be interviewed for your films. The NCAA athlete can come from any sport.

If you would like some help finding a former NCAA athlete, please go to the Buick Human Highlight Reel Forum Thread. Make a post that you’re looking for help connecting with an athlete – and give us your geographic location. We’ll see about helping to get you connected.

If you’d rather begin your search yourself, here are some ideas of where to begin:

• Local University Athletic Departments
  
• Local University Alumni Associations
  
• Local Newspaper Sports Writers

Note: Great athletic accomplishments alone will not make the grade. Filmmakers will need to tell the complete story – the motivations of the athlete, the actions they took, and the people in their community that were impacted.

All music, images, video footage and other content must be either originally produced by the Zooppa member submitting the video, or proper permissions must be authorized by the copyright owner. Proper permissions must include the right for the Zooppa member to use the content commercially. Likewise, it is the responsibility of the filmmaker to ensure that all permissions are in place for use of actors' (including athletes) likenesses.

Early Entry Prize

The Buick Human Highlight Reel competition has an Early Entry Prize. Buick will select their favorite among the videos that are submitted before 4pm Pacific Time on March 30, 2011.

The Early Entry Award is $5,000, and the winning video is still eligible to win any of the final prizes - So it's possible that one filmmaker could win as much as $13,000 in this competition!

The Early Entry Award, and all of the other awards in the Buick Human Highlight Reel competition will be selected by a jury of advertising experts.

REQUIREMENTS

All films must include both Part I and Part II outlined above. Both parts must be covered, but it is not necessary to split the film into two sections. In fact, it's better if the film flows seamlessly.

End your videos with the Buick Human Highlight Reel closing animation. Simply append your videos, in the editing process, with the animation file that will be provided in the Materials Files. The closing animation is 6 seconds long, so in order to fit under the maximum total length of 60 seconds for this competition, the body of your mini-documentary can be at most 54 seconds long.

• Video length up to 60 seconds (max 54 seconds + 6 second closing animation)
  
• Include both parts I and II from mission section above
  
• Close your videos with one of the closing animations provided in the materials files (there is a 4x3 and a 16x9 available)
  
• We prefer videos shot in HD
  
• Use a tripod when shooting, unless shaky video is intended
  
• Do not include any trademarked images or apparel (e.g. – a Nike swoosh on a shirt, a major league baseball team logo, etc.).
  
• Capture high quality sound. Pay special attention to background noises while filming; make sure that recorded audio is clean and clear
  
• Only use music that you have created yourself (using Garageband, Apple Loops, your own instruments etc.) or music for which you have purchased a commercial license
  
• Video submitter must sign copyright clearance form and must have any performers sign a release agreement. Both agreements are covered by one document in the materials files

TARGET MARKET

Fans of College sports. Particularly Alumni between 30-50 years old, though films should not exclude younger fans.

Questions? comments? Just want to talk about the Buick Human Highlight Reel Competition?

Check out the Buick Human Highlight Reel Forum Thread.

OWNERSHIP

All material submitted becomes the sole property of Buick and will not be returned. Buick reserves the right to (a) reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants do not retain any ownership of or copyright in any Contest submissions. Buick and Zooppa are not under any obligation to use submitted content. You may not resubmit content that was not chosen for an award for another use, brand, or contest.